
ELIZA Magazine. The name alone conjures the familiar, elegant images of Audrey Hepburn in the role she made famous in My Fair Lady. As much attention was given to the fashion and style of the motion pictures of that time, as was given to the look of the starlets who graced the silver screen during that era.
I was first introduced to ELIZA Magazine through a networking site I belong to – a wonderful resource for meeting women entrepreneurs and learning about each of their endeavors. This beautifully designed fashion magazine from Los Angeles editor Summer Bellessa isn’t available in St. Louis, so I’m happy the networking site gave me the exposure to learn about the magazine. I was so enchanted with the title and concept that I ordered myself the latest issue and am happy to report my review.
Look and feel
One of the first things I noticed about the magazine is its weight. The entire publication is printed on heavier paper stock, a departure from what is typically used in your monthly subscription magazines, making it more substantial to hold and therefore creating a feeling of essence and energy. You’re more likely to keep the magazine handy and reference it several times just by the sheer fact that the paper gives it weight and importance. I like that. It makes me feel that I’ve made a worthwhile investment that I can enjoy for a while.
Once inside, let me just say that familiar, elegant images are certainly the standard. Summer has managed to create a visually captivating quarterly magazine that embodies the elements of style, beauty, fashion and grace that its eponymous inspiration sought, and did indeed become. From the lovely fonts and headers on each page, to the stylized fashion spreads, no element has gone unchecked in this publication. It’s obvious that attention to detail is of primary consideration during production and layout.
I’m one of those magazine handlers that tends to flip through, page by page, to get a sense of what is included before I go back and settle in to read the content. In doing so with ELIZA, what is perhaps as notable as the lovely photographs that accompany articles, features and fashion layouts, is the absence of in-your-face advertisements with their garish and sometimes overwhelming messages. The magazine certainly contains advertising, but information is presented in such a way that the ads look more like a fashion spread than a pitch to buy some product or aid. How refreshing!
It’s what’s on the inside that counts
While the pretty packaging is always fun to talk about, ELIZA is no shrinking violet when it comes to delivering relevant information about women’s issues and interests. Its contents range from Fashion, Beauty & Health, to Features and Kids fashions. The Features section alone boasts a variety of short articles that talk about music, art, food and even a Guys Guide (I always appreciate a man’s point of view). The cover story for this particular issue was on CNN.com’s Nicole Lapin, a 24-year old who’s accomplished more in her relatively young life than some 40-year olds I know!
I also learned so much from reading the article, Saving the World One Issue at a Time: Cambodia, which talks about the effects of the deadly regime the Khmer Rouge Guerilla Movement of than 30 years ago and the devastation it left behind. Did you know there are still up to 6 million active land mines in Cambodia, and more than 90,000 women and children have been left widowed and orphaned as a result of this movement? The article goes on to explain how Christa-Taylor.com partnered with the missions group Warm Blankets Orphan Care to help repair damaged orphan homes, pay the volunteer staff and build women’s housing. Inspiring!
Personally, I appreciate that ELIZA features a mix of real women and models in their photo spreads. As the mother of two teen girls, it’s wonderful to see the reinforcement (more for my daughters than for me) that one does not need to be a 22 year old, size 0 to look stylish and attractive. You can actually see how clothing is shaped to fit on the average body. Perhaps this is why I felt comfortable perusing the pages, just taking in the composition and color of the layouts – because I could relate to some of the women that were photographed.
Overall, a very good thing
I’m sure everyone’s ideas about what constitutes a fine piece of art are as varied as snowflakes, but I also think that many people would agree that ELIZA is a visual and intellectual treat on several levels. If you love fashion or are looking for some artistic stimulation, this may be the perfect gem to fill that need. I’m looking forward to checking out future issues! In the meantime, you can check out the ELIZA site or blog.
ELIZA Magazine: Created for women who want to be stylish, sexy, and engaged in the world while retaining high standards in dress, entertainment, and lifestyle.